gena hayward
Senior Studio Artist
November 2020 - present
DEPT
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Sole Studio Artist responsible for Meta Growth Static banners
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Building, resizing and applying localization to static banners in large quantities for digital platforms
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Ensuring all final deliverables adhere to brand standards and production guidelines.
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Constant collaboration and communication with Designers and Project Managers on execution
of creative assets, from initial concept to final delivery
Senior Production Artist
July 2014 - June 2020
Crate and Barrel
Standardize and maintain rigorous standards and guidelines for iconic brand in both Private Label Packaging and Brand Design.
Prepare editorial content, translations, dielines, images, color correction and layouts to route for approval. Implement all edits, create files for release, and approve printer proofs.
Sole artist on Seasonal print pieces for stores, consisting of 44 Flipbooks and over 200 signs in multiple languages.
Train full-time and freelance design and production associates in procedures and standards.
Electronic Communications Assistant
Sept. 2011 - June 2014
American College of Surgeons
Update and maintain College’s main website and multiple microsites
Solely responsible for development and management of Wordpress-based microsite for monthly print publication
Design and produce web graphics based on established print pieces
Generate monthly traffic reports for each area of the website
Manage the conversion of current HTML site to CMS
Pre-Web Specialist
Centiv (now Brandmuscle)
Preflight, retouch and convert Adobe files to CorelDraw to work with proprietary template software.
Traffic, budget, evaluate and archive new and working files. Maintain budget hours and present them to account managers on weekly basis.
Solely responsible for pre-press production of $3 million client, Sprint COOP. Produced fliers, direct mail, door hangers and other various POS pieces on very aggressive deadlines
Jan. 2010 - Sept. 2011
Freelance Production Artist
May 2008 - Dec. 2009
TwoxFour
Responsible for all production work in an established, extremely fast-paced ad agency.
Head up day-to-day pre-press workflow for all projects including direct mail, outdoor media, print and packaging to meet tight deadlines.
Streamline job budgets by organizing with internal departments and vendors
Perform office duties such as billing, ordering supplies and archiving work.
For further details about my professional history, contact me today.